

Client
Hell Energy
Year
2024
Services
Product Visualization, Art Direction
HELL ICE COFFEE
I led the creation of key visuals for Hell Ice Coffee, versatile compositions adaptable across all aspect ratios and product flavors. Acting as digital photographer, compositor, and art director, I developed assets optimized for social media, web, and digital campaigns.
- Art Direction - Defined the creative approach and visual tone for the product line.
- Digital Photography & Compositing - Crafted photorealistic visuals that emphasized product detail and texture.
- Asset Creation - Built a flexible library of visuals optimized for social media, websites, and email marketing.
- Brand Consistency - Ensured the visuals aligned with Hell Ice Coffee’s identity across all digital platforms.
The project delivered a set of dynamic, adaptable visuals that reinforced Hell Ice Coffee’s bold identity. By replacing a traditional photoshoot (budgeted at €15,000) with an agile digital workflow costing only a few hundred euros, I provided a cost-efficient, scalable solution that saved the brand significant resources while maintaining premium quality and speed of execution.
Softwares used
After Effects
Blender
Substance 3D Painter












