HELL ICE COFFEE

HIC_CORE_FETURED_02 HIC_CORE_FETURED_01

Client

Hell Energy

Year

2024

Services

Product Visualization, Art Direction

HELL ICE COFFEE

I led the creation of key visuals for Hell Ice Coffee, versatile compositions adaptable across all aspect ratios and product flavors. Acting as digital photographer, compositor, and art director, I developed assets optimized for social media, web, and digital campaigns.

  • Art Direction - Defined the creative approach and visual tone for the product line.
  • Digital Photography & Compositing - Crafted photorealistic visuals that emphasized product detail and texture.
  • Asset Creation - Built a flexible library of visuals optimized for social media, websites, and email marketing.
  • Brand Consistency - Ensured the visuals aligned with Hell Ice Coffee’s identity across all digital platforms.

The project delivered a set of dynamic, adaptable visuals that reinforced Hell Ice Coffee’s bold identity. By replacing a traditional photoshoot (budgeted at €15,000) with an agile digital workflow costing only a few hundred euros, I provided a cost-efficient, scalable solution that saved the brand significant resources while maintaining premium quality and speed of execution.

Softwares used

After Effects

Blender

Substance 3D Painter

HIC_SALTED_CARAMEL_02 HIC_SALTED_CARAMEL_01
HIC_SLIM_VANILLA_02 HIC_SLIM_VANILLA_01
HIC_SLIM_VANILLA_03 HIC_SLIM_VANILLA_04
HIC_COCONUT_01 HIC_COCONUT_02