HELL x MORRONE

Client

Hell Energy

Year

2024

Services

Creative Direction, Packaging Design

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HELL x Michele Morrone

HELL ENERGY partnered with actor Michele Morrone to launch a global, multi-channel campaign across 60+ countries. The campaign featured TV commercials, digital spots, social media activations, outdoor advertising, and point-of-sale displays, positioning HELL as the energy drink for those who lead bold, exceptional lives.

My Role & Contributions:

  • Creative Direction - Helped shape the campaign’s storytelling and creative tone by writing the creative brief for the contractor shooting the TVC ads and developing the voiceover script.
  • Slogan Development - Created the slogan “This is Hell! This is my Choice!”, which became the core driver of the campaign, unifying the messaging across all channels.
  • Can Reskin Design - Designed limited-edition can featuring Michele Morrone and produced an internal can launch video to support the rollout.
  • Art Direction - Designed campaign visuals for digital, social, and in-store platforms, including layout design for various formats.

Can Reskin Design